For SW Florida commercial landscaping companies

Stop waiting on referrals to grow.

I build and run the outbound — cold email, LinkedIn, and calls — that puts your crew in front of the property managers and HOA boards who hand out recurring maintenance contracts. You show up to the meetings. I handle everything else.

Book a 20-minute call

No contract No cost during the pilot I write & send every message myself

Word-of-mouth got you here. It won't decide when you grow.

Referrals are great — until they go quiet. A big contract ends. A competitor underbids you on a property you've held for years. You want to add a crew, but the work isn't there yet to justify it. The problem isn't your work; it's that your pipeline only fills when someone else decides to send it your way.

You can't schedule a referral. You can't double them next quarter because you decided to. And the property managers and HOA boards signing the contracts you actually want? Most have never heard your name — they're re-signing whoever they used last year out of habit.

Outbound fixes the part referrals can't: it lets you choose who you go after and decide to grow — instead of waiting and hoping.

What I do

I get your name in front of the people who award contracts.

Done-for-you outbound aimed at one thing: booked meetings with commercial property managers, HOA boards, facility managers, and property-management companies across SW Florida who outsource landscaping and grounds maintenance.

Cold email

Targeted, written by hand, sent to the right decision-maker — not blasted to a scraped list.

Connecting and starting real conversations with the people who control the contracts.

Phone follow-up

In this market, a call after a message is what actually books the meeting.

You don't touch the tools, write the copy, or chase anyone. You get a calendar with meetings on it.

Who it's for

Built for one kind of company.

This is for you if…

You run a commercial landscaping or grounds-maintenance company in SW Florida — Cape Coral, Fort Myers, Naples, and surrounding.
You already do good work and close deals when you get in the room — your problem is getting in the room consistently.
You've grown on referrals and reputation — and hit the ceiling of what that brings in.
You want recurring commercial contracts, not one-off residential jobs.

It's not for you if…

You're chasing one-off residential mow-and-go work.
You don't have the crew capacity to take on new contracts right now.
You want to compete on price instead of on service.

How it works

How the first 30 days go.

No mystery, no long ramp-up. Here's the timeline from the day we start.

We define your target Day 1

A 20-minute call to nail down exactly which properties, managers, and companies are worth your time — and what counts as a meeting worth showing up to.

I build your list & write your messaging Days 1–2

A hand-built list of real decision-makers in your service area. I write the outreach in your voice and send it to you to approve. List delivered within 48 hours.

Outreach goes live Day 7

Email, LinkedIn, and calls running together. You approve the messaging once; after that, I run it.

Meetings hit your calendar Weeks 2–3

Booked meetings with qualified decision-makers, plus a short weekly report so you always know what's working. You show up; you close.

You'll work with me — not a call center.

Founder, Santana Growth Co.

I'm Matthew Santana, and I run Santana Growth Co. myself. Every list is built by me. Every message is written and sent by me. When a property manager replies, I'm the one reading it and getting them on your calendar.

That matters for two reasons. First, the big national agencies hand your account to an overseas team reading from a script — and it shows the moment a local property manager asks a question they can't answer. I'm in SW Florida, I know this market, and the outreach sounds like it. Second, because it's just me, I take on only two or three clients at a time. Your campaign gets real attention, not a queue.

I've spent 5+ years running B2B outreach campaigns remotely for companies around the country. Santana Growth Co. is me bringing that work home — applying the same outbound discipline to the SW Florida service businesses in my own backyard, starting with commercial landscaping, because it's a market that runs on relationships and almost nobody here is doing real outbound yet.

Founding-client pilot

I'll prove it before you pay anything.

I'm taking on a small number of SW Florida landscaping companies as founding clients. I'll run a full 30-day outbound campaign for you — list, copy, email, LinkedIn, and calls — at no cost. In exchange, I ask for honest feedback and, if it works, permission to use the results as a case study.

What you put in — three things, that's it

One 20-minute call to set the target.
One round of feedback on the messaging before it goes live.
Show up to the meetings I book.

What you get

A done-for-you outbound campaign across all three channels.
Qualified meetings with decision-makers, on your calendar.
A weekly report — with no contract and nothing to pay during the pilot.

My commitment

If I don't book you at least 3 qualified meetings in 30 days, I keep working at no cost until I do. A qualified meeting = a held meeting with a SW Florida commercial property or management company that's open to outsourcing landscaping.

Only 3 founding spots open right now. When they're full, they're full.

Claim a founding spot

Straight answers

The questions you're probably asking.

Isn't cold outreach just spam?

No. I don't blast scraped lists. Every message is hand-written to a specific decision-maker about their specific properties. The goal is a real conversation, not volume.

We've always grown on referrals. Why change?

You don't have to stop — outbound runs alongside referrals. It just means you're no longer only growing when someone else decides to send work your way.

What if it doesn't work?

Then you've lost a 20-minute call and one round of feedback, and paid nothing. That's the entire point of running it as a free pilot first.

How much of my time does this take?

After the first call and one messaging approval, almost none — until you're sitting in the meetings I book.

Why only two or three clients?

Because I do the work myself and won't dilute it. When the spots are full, they're full.

Let's find out if your calendar should be fuller.

Book a 20-minute call. We'll figure out who's worth going after in your area, and whether the free pilot's a fit. No pitch, no pressure — if it's not right, I'll tell you.

Book a 20-minute call

matt@santanagrowthco.com SW Florida